youtube, youtube ceo, susan wojcicki, creator, social media marketing, content creation, affiliate marketing

YouTube CEO Susan Wojcicki to step down after almost 9 years

After almost nine years in the position, YouTube CEO Susan Wojcicki is stepping down.

In a statement, the YouTube CEO said: “Today, after nearly 25 years here [with Google], I’ve decided to step back from my role as the head of YouTube and start a new chapter focused on my family, health, and personal projects I’m passionate about. The time is right for me, and I feel able to do this because we have an incredible leadership team in place at YouTube.”

As Social Media Today explains: “Wojcicki has overseen a period of massive growth for the app, which has added a billion users since she took on the role in 2014. Wojcicki has also played a key role in building out the platform’s creator monetization system, via the YouTube Partner Program, which now pays out over $10 billion to creators every year.”

Wojcicki is expected to be replaced by YouTube SVP Neal Mohan, who has been in the position for seven years and is expected to follow Wojcicki’s vision for the platform, including improving user growth and specifically expanding and improving YouTube Shorts. As such, there is expected to be less of a drastic transition and no big changes are expected at YouTube, which might put a lot of creators at ease. Or not.

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