Mercedes-Benz and TikTok are collaborating to bring TikTok into your cars. We should say up front that nothing will play unless the car is stationary, but as a solution to long waits at the recharging ports, TikTok is working with Mercedes to offer TikTok on your sat-nav screen.
Mercedes-Benz is adding a new “superscreen” to their new range of E-Class electric cars that will have TikTok integrated into the software, so that you can enjoy scrolling through your For You Page while parked. Do you scroll on a superscreen? We’ve yet to find out. Hopefully, there is a skip button.
As explained by TikTok: “From passing time waiting while stationary in your vehicle to simply enjoying a moment to yourself while your car is at rest, before heading into your destination, TikTok will be your new favorite activity when parked, delivering you a stream of videos tailored just for you. Passengers can get in on the fun too! The two screens in the vehicle run independently, so both the driver and passenger can log in to their own accounts and For You feeds.”
“From movie theaters to airplanes to billboards, we are excited to offer people new and exciting ways to experience the entertainment, joy and creativity of TikTok. This collaboration with Mercedes-Benz is an important step forward in our mission to bring the TikTok experience to new screens, venues and audiences.”
So, rather than watching your TikTok FYP on your phone, you can watch it on a screen in your car. In the meantime, marketers can enjoy the fact that they can reach potential customers even when on the road.