As an affiliate, social media can play a fundamental role in reaching out to and expanding your existing customer base. But with so many social media channels to manage, it can be difficult to know where to begin. You wouldn’t post the same content on Facebook as you would on YouTube, for example. There are a number of social media automation tools available to streamline the entire process from start to finish. Continue reading to familiarise yourself with the best social media automation tools for affiliates in 2021.
Hootsuite is probably the most popular social media automation tool. It is compatible with a wide range of social media platforms and can be monitored in real-time. It is, however, perhaps suited to larger corporations due to its complex features and tiered-based price range. One of its main selling points is its ability to manage multiple social media platforms at the same time with its social media streams feature. As a result, you will be updated when your brand is mentioned and informed of what is being said. This can allow you to respond to any customer questions or queries in a matter of seconds and provide stellar customer service. Hootsuite has also established its own affiliate program so customers can earn commissions for referrals.
BuzzSumo is another social media automation tool that has taken the affiliate world by storm in recent years. With this handy tool, all you need to do is insert keywords relevant to the products you are marketing to yield a list of data. These include the number of shares on leading social media platforms, which websites made links to posts, and when which social media users shared which content. This can allow you to find out which topics perform highly on social media and adjust your strategy as necessary going forward. In a nutshell, BuzzSumo is a great way for affiliates to discover popular keywords, current trends, respond to customer questions or queries, as well as whether or not their content is succeeding on social media. You can also measure and track several different data sets relevant to the growth and development of your brand if and when need be.
If you are looking to expand your reach on social media but are unsure of where to start, Buffer can help. This helpful tool allows you to organise your entire social media activity in one location so you can schedule posts on Facebook, Twitter, YouTube and LinkedIn at a time and pace that suits you. All you are required to do is curate content ahead of time, add them to a buffer, set the publication date and time, and sit back and wait for the magic to happen. Buffer will take the hard work out of social media management so you can master the art of social media marketing at the touch of a button. It also benefits from a team membership feature so you can manage multiple accounts in one place.
Sprout Social is another social media automation tool that can revolutionise your approach to social media marketing. It gives users the opportunity to organise and assign tasks to different members of your team. You can also launch and run advertisements on select social media platforms. As with most social media automation tools, it also provides analytical and social listening features and is a great option for both small businesses as well as large corporations. If you are looking to track followers, link clicks, posts, and engagement levels, Sprout Social can be a great asset to your affiliate program. You can also monitor and reply to customer questions and queries as well as brand mentions so you can ensure you never miss a beat.
Scoop.it is another social media automation tool that has taken the affiliate world by storm. Founded as a social network and content curation tool for content marketers, it is also a great option for affiliates looking to sample social media automation for free. With this tool, you can discover topics, share your ideas, and connect with like-minded affiliates in your niche. Users can also curate content and share them on which social media platforms they choose. This is a great way to find out how the exact same content performs on various different social media channels with distinct audiences. With a particular focus on keywords, Scoop.it can also help affiliates stay up to date with the latest industry trends.
As an affiliate, social media can be your best asset. But aside from just curating content for various social media platforms, you must be able to manage it in a way that benefits you as well as your loyal customer base. There are several social media automation tools out there designed to streamline your affiliate program and simplify your life.