Reaching out and connecting with other affiliates is incredibly important. There are so many important leads to be followed, and sometimes you need to create your own open door. The best way to reach out to affiliates and other interested parties will always be with the right outreach email.
However, this is not something that can be thrown together and sent out without a care. If you want to see results and conversions from your outreach, you need to make sure that your initial inquiry is to a certain standard. Here are some of our top tips to help you craft the perfect outreach email.
Attention with the subject, focus with the body
Many think that you have to capture an affiliate’s attention with the email body itself. However, it is actually the subject line of the email that needs to be the big attention grabber. After all, you cannot hope to convince an affiliate with your copy if they won’t even open the email.
You need to make the subject as short and sweet as possible, and make it seem like an everyday question or something that would not look too out of place in their inbox. Be clear and direct, and make sure to pique their interest in some way – potentially with a question.
Personalise as much as possible
With an outreach email, you have a very short window of time in which you can grab the attention of the affiliate. If the email is too generic, there is a strong chance that they will just ignore it as they will think that what you are offering will be a waste of time.
Therefore, you need to try to personalise the email as much as possible. Even if you are using a template for the main body of the email, there will be different ways you can personalise the email.
This goes beyond simply using the affiliate’s name; if you have a mutual connection then you should build a connection using it, or you could congratulate them on a recent achievement. You need to use the time you have to attempt to build an authentic connection.
Add in a little humour
One of the best ways to build that authentic relationship is to use a little humour in your outreach email. This can help to capture the attention of the affiliate, and will help you to be a little more relatable.
From a funny subject line to the use of gifs or clever puns, or even an amusing call-to-action, there are plenty of ways that you can inject a little humour into your emails. Just watch that you do not go too overboard with the jokes – and never use a joke that is inappropriate.
End with a good call-to-action
You need to make sure that you pull the outreach email to a close with the right call-to-action. What do you want to affiliate to do? You need to give them a clear action that is direct and lets the affiliate know what you would like their next move to be.
Don’t be tempted to give them too many options. You might think that a lot of options is a good idea as it means that you will not be too direct or forceful. However, by offering the affiliate multiple choices, there is actually a chance that they won’t make any. Give them a direction to head in, and use a strong call-to-action to drive conversions and results.
Don’t end up in spam
You have crafted the perfect outreach email and have fired it off to a number of potential sources. However, you have not received a single response. Why? There is a high chance that you have landed in spam by mistake!
Luckily there are several things you can do to make sure that your emails stay out of the spam folder. Some of the tips we have already mentioned above will help you out – personalisation and politeness will always be key. You should also make sure to have a functional signature and other details in the creative aspects of the email to make you look like a legitimate source.
Finally, you need to ensure that you email like a real person. This means that you should watch the number of emails you send out. Try to keep your outreach low at the beginning, and build it up. If you do decide to automate it, make sure you use a tool that mimics how a real human would send emails.
Send that perfect outreach email now
Mastering the art of the perfect outreach email is something all affiliate managers need to do to build their program. If you would like some help with your affiliate outreach, get in touch with our agency here at Affiverse for some tips and guidance now.