Catena Media excited about the Pennsylvania opportunity

Recently it was confirmed that Pennsylvania online casinos will launch on 15th July, while online sports betting could be even sooner, with the first mobile apps set to go live within weeks.
For Catena Media, with the state-focused playpennsylvania.com along with numerous US national sites poised to send traffic to operators, this is a welcome announcement.
While sources familiar with the regulatory process in the state had hinted that this announcement would be coming soon, it was confirmed by PA Gaming Control Board (PGCB) Executive Director Kevin O’Toole in a letter dated 16th April, and later at a meeting on the 17th April.
Catena has been building a presence in Pennsylvania for the past five years and holds multiple live sites with high rankings in the state. As soon as operators go live on the 15th July, the affiliate network will be ready to send them online traffic.
No definitive date has yet been set for Pennsylvania online sports betting, but a spokesperson from PGCB confirmed in a statement to one of Catena Media’s US national brands, legalsportsreport.com, that sportsbook apps were due to enter live testing imminently, with a view to going live within weeks.
At the time of writing, eight sportsbooks were up and running within land-based casinos in the state, bringing in $40 million in wagers in March 2019. In comparison, in New Jersey, where online sports betting apps went live in August 2018, wagers reached $400 million within the same month (with 80% of that figure wagered on NJ sports betting apps on mobile).
Catena Media’s US GM Michael Daly said of the announcement: “Catena Media has multiple partners already aligned for the launch in Pennsylvania which we have been preparing for since even before PA passed the bill in November of 2017.
“Catena Media’s state-focused “Play” brand in PA, playpennsylvania.com, is already well ranked for search on terms we expect the new customers will look for, and we have stories relevant to the consumers and the local operators.
“Additionally, our national brands, such as PlayUSA.com, Bonusseeker.com, legalsportsreport.com, and thelines.com, all have numerous pages dedicated to PA.”